Asa part of our interview series with leaders, stars, and rising stars in the music industry, we had the distinct pleasure of interviewing Gusi.

Gusi is a Colombian singer and producer whose musical identity has been shaped through the influence of Latin rhythms, Colombian folklore, his father’s musical heritage from La Guajira — Colombia, and his mother’s romanticism. Gusi creates new rhythms that originate from Vallenato, enriched with new beats to produce innovative music with a unique sound in each song. His career began with the duo “Gusi & Beto” (2006–2013), and since then as a solo artist, receiving major industry recognitions including 4 Latin Grammy / Grammy nominations. As well as being a mentor on popular Caracol TV show “La Descarga”, Gusi has also composed successful songs for prominent figures in the Latin music scene such as Diego Torres, Luis Enrique, Fonseca and Claudia Brant.

Thank you so much for joining us in this interview series, Before we dive in, our readers would love to learn a bit about your “origin story”. Can you tell us about your childhood and beginnings in music?

Ofcourse, my love for music started at a very young age thanks to my grandfather, Carlos Arturo Acosta, from Villanueva, Guajira, who passed on to me the passion for vallenato music. I also remember learning to play with the same guitar that my dad gave to my mom when they were just dating; that guitar still plays in the house. My beginnings in music were marked by very special moments, including the revelation of photos from my childhood and adolescence.

What inspired you to pursue a career in music, and how did your journey in the industry begin?

My inspiration came mainly from my family and the musical heritage of my grandparents. That’s how I began my musical career, as a member of the successful duo Gusi & Beto (2006–2013). Later, I decided to follow my path as a solo artist, releasing my seventh album “Monte Adentro” in 2024, which features a blend of vallenato, tropical rhythms, and pop.

What is the most interesting story that has happened to you since you started your career?

Without a doubt, the most interesting and significant moment since I began my career has been the recent privilege of bringing together 12 vallenato artists to create the social vallenato of Club. This project has not only been a great professional achievement but has also had a positive impact on the community, showcasing the power of music to unite and transform.

Can you share the story of the funniest mistake you made at the beginning of your career? What lesson did you learn from that experience?

At the start of my career, I remember one time when I forgot the lyrics of a song during a live performance. Although it was quite embarrassing at the moment, I now look back on it with humor and as a valuable lesson. I learned the importance of preparation and staying calm under pressure. This experience taught me to view each mistake as an opportunity to grow and improve.

Is there anyone in particular you’re grateful to for helping you get where you are? Can you share a story about that?

I am deeply grateful to several people who have been pillars in my life and career. My mom, who enrolled me in the music program, has been crucial in getting me to where I am today. In my professional career, figures like Carlos Vives and Emilio Estefan have been essential. Carlos Vives has inspired and supported me at many moments, while Emilio Estefan has been an invaluable mentor and guide in the development of my career. Their support and teachings have been key to my journey.

What has been the most interesting project or role of your career and why?

The most interesting project of my career is, without a doubt, the Vallenato Social Club. While I am very grateful for previous projects, like my start with the duo Gusi and Beto, with whom I received Grammy nominations, and my nomination last year with Monte Adentro, Vallenato Social Club stands out. This project brings together 12 vallenato artists on a single album, with songs I wrote and designed according to each artist’s style. It is the most exciting project so far, especially because of the satisfaction of seeing each artist accept to be part of this dream.

Can you share some details about your creative process? How do you approach songwriting and musical collaborations?

My creative process usually starts with an idea or an emotion that I want to express. First, I sit down with my guitar or piano and start playing with melodies and chords. Once I have a musical base, I work on the lyrics, making sure the words flow naturally with the music. As for collaborations, I love working with other artists because each one brings their own style and perspective. Communication and openness are key to making a successful collaboration.

How do you stay motivated and inspired, especially during difficult times?

I stay motivated and inspired by remembering why I started in music: my passion for creating and connecting with people. During tough times, I lean on my family and friends, and I also find inspiration in other artists and nature. Meditation and exercise also help me maintain a clear and focused mind.

What has been your biggest challenge in your career so far, and how did you overcome it?

One of the biggest challenges in my career has been finding my own style and voice in such a competitive music market. I overcame it by dedicating time to explore different genres and techniques, and by staying true to myself and my artistic vision. Perseverance and being open to learning from each experience have been key.

What advice would you give to someone starting out in your field?

My advice is to never stop learning and experimenting. Music is an art form in constant evolution, and it’s crucial to stay open to new ideas and styles. Also, it’s important to be persistent and resilient, as the path can be challenging, but passion and hard work always pay off.

What has been your greatest achievement so far?

My greatest achievement so far is the Vallenato Social Club project. Bringing together 12 vallenato artists on a single album, writing and designing songs based on each artist’s style, and seeing the acceptance and enthusiasm of the artists joining the project has been an incredibly rewarding experience and a milestone in my career.

What are you most passionate about in your work?

What I’m most passionate about in my work is the ability to connect with people through music. Music has the power to convey emotions, tell stories, and bring people together. Every time I see someone moved or enjoying one of my songs, I feel like I’ve fulfilled my purpose.

How do you handle the stress and pressure that comes with your career?

I manage stress and pressure through regular meditation practice and exercise. These activities help me stay centered and release tension. I also surround myself with a supportive team and make sure to take time to rest and recharge.

If you could inspire a movement to generate the greatest possible positive impact, what would it be?

If I could inspire a movement, it would be to continue uplifting vallenato music and contribute to the community of Colombians and Latinos abroad. I want to create value in the world through music, changing fear into melodies that connect and heal. Music has the power to unite people and create a lasting positive impact.

Is there anyone in the world, or in the U.S., with whom you would love to share a private breakfast or lunch? Why?

I would love to share a breakfast or lunch with someone like Jimmy Fallon, Juan Luis Guerra, and of course, my family. These people inspire me for different reasons: Jimmy for his humor and creativity, Juan Luis for his musical mastery and humility, and my family for being my greatest support and source of unconditional love.

This was very meaningful, thank you so much! We wish you continued success!